The biggest challenge was to position Taiwan as a credible producer in a region with no whisky tradition.

In addition, Kavalan -as it was later branded- was the first alcoholic beverage to be sold by its producer, King Car, and it was critical to learn about and understand the whisky market in as much detail as possible, with particular focus on consumers in China.

From Packaging to bottle design and graphics, everything about the Kavalan brand had to be both reminiscent of traditional whisky, with a modern twist to represent the forward thinking attitude of Taiwan.

The bottle shape would be a clear departure from most traditional shapes in the market and was designed to showcase the energy and forward thinking attitude of both the brand and Taiwan.

The King Car team has truly embraced KAVALAN's can-do attitude and ambitious vision for the future. With brand training across the organization and a clear vision for the future supported by a very recognizable identity system, we have proven that few endeavors in branding are impossible, if done correctly through a combination of logic, intuition and creativity. Cheers!