Throughout the course of this complete branding project, Subkarma has been regularly refining the image and strategy for Whirlpower by running yearly audits with all their international agents. Gathering regular feedback from experts, on a yearly basis, in the market has proven invaluable for Subkarma since it has helped us determine and fine-tune Whirlpower’s brand and design direction from year on year.

Whirlpower has successfully differentiated its brand under Subkarma's guidance, adopting a distinctive blue-green color that remains consistent across all branding elements. Subkarma has revitalized Whirlpower's marketing materials with a sleek, European design style, setting it apart from traditional hand tool manufacturers and presenting an international, professional image.

Additionally, to emphasize Whirlpower’s focus on quality, Subkarma created a short brand video, balancing product highlights with insights into the company culture, which has been effective in strengthening their brand presence at international trade fairs.

In order to support Whirlpower's small company image with focus on quality image, Subkarma designed and created a short brand video aimed at reinforcing their brand position at the numerous trade-fairs that the client attends every year. Keeping the video short, with an equal mix of product and company culture focus, Whirlpower was able to strengthen their brand image further amongst overseas buyers.

As Whirlpower's close brand and design partner, Subkarma has focussed on communicating and executing the brand with particular focus on the largest hardware event in Europe, namely the Koln Hardware show, held every 2 years in Germany. By extending the brand image to their booth, displays and booth activities, Subkarma has made Whirlpower a major player in its field on the international scene.

One area that Subkarma has recently been focussing on with Whirlpower has been entering the rapidly growing automotive market. A relatively new market for our client, Subkarma recommended that Whirlpower shift some of their attention to this industry, and we subsequently assisted in created new imagery tailored to that market. This also included recommending that Whirlpower brand becomes associated with automotive events and players.

After more than a decade working with Whirlpower, Subkarma has managed to shift the company's focus from OEM/ODM to branding. Through applying consistent imagery and by staying in close contact with worldwide agents and market trends, Whirlpower has becoming a reputable and well-recognised brand in its industry. We are proud to be associated with this case and look forward to bigger and better things in the future, together.